Category: Cognitive Science & Behavioral Economics
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A Behavioral Lens on Being Mortal
What would you be willing to trade to live for two more months? Would you risk paralysis of your lower body? Would you go on a feeding tube? Or would you rather accept death? These are the difficult choices that face many patients and their caregivers. In Being Mortal, Dr. Atul Gawande argues…
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Everything You Thought About Behavioral Economics Is Wrong
The well-known story of how the Economist magazine’s clever pricing led to a dramatic increase in premium subscriptions – an example of the asymmetric dominance or decoy effect1 – is probably incorrect. And it doesn’t really matter. Two separate journal articles published this year have failed to replicate this classic finding after multiple…