Paul Cohen

These three cognitive biases make health hard, but here are five ways to counteract them.

It’s becoming increasingly popular to use commitment pledges in healthcare. But most pledges are fundamentally flawed. Here’s why.

We should anticipate significant changes in our economy and society in the next 10-15 years concomitant with the increasing rate of technological innovation. However, many people underestimate just how different our future could be. If we want to do a good job preparing for societal transformation, which will likely require hard collective choices about the
 
Read the full article…

We’re awful at personal finance.   It’s not because we’re dumb — it’s just that personal finance is a minefield of cognitive biases.   Consider almost any cognitive bias: procrastination, planning fallacy, confirmation bias, affective forecasting errors, endowment effects, sunk costs, or hyperbolic discounting. Each of these biases leads to poor decisions that impede our financial goals.
 
Read the full article…

There are multiple ways to position a product. Marketers often highlight product features, such as “wrinkle free.” However, we know that it’s often best to address specific consumer pain points, such as “iron free.”   It is clear from Google Trends that the pain point solution “iron free” dominates searches, and its cyclicality likely reflects
 
Read the full article…