Consistency & Self-Identity

November 14th, 2015

We like to act in a manner consistent with our identity.
Reminding users of their identity, whether in the past, present, or future, can can increase the likelihood of action.

Wikipedia
Wikipedia donation consistency email
Yale
yale consistency email
Betterment
betterment future selves identity effect
Runkeeper
runkeeper consistency effect
Jawbone
Jawbone consistency example nudge