Let’s consider three paradoxes about price.

Warning – this is a bit dense!   Le Nozze di Figaro, commonly known as The Marriage of Figaro, is a comedic opera written by Wolfgang Amadeus Mozart in 1786. The opera portrays the dramatic trials and tribulations of the soon-to-wed Figaro and Susanne as they progress through a series of feudal customs. While the…

I enjoy speaking with industry folks about the behavioral sciences, but it’s often frustrating — and it’s not their fault.   While I sit and listen to well-educated and thoughtful individuals extol the benefits of using framing effects to boost organ donation rates or anchoring to secure a better price in a negotiation, I often…