A Behavioral Lens on Being Mortal

July 4th, 2015

  What would you be willing to trade to live for two more months? Would you risk paralysis of your lower body? Would you go on a feeding tube?  Or would you rather accept death?   These are the difficult choices that face many patients and their caregivers.  In Being Mortal, Dr. Atul Gawande argues
 
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Why We’re Bad at Math and Have Diabetes

April 5th, 2015

  We’ve been hunter-gatherers for 99% of our history. We used to walk between five and ten miles a day, consume five pounds of sugar each year, and scour all day for sources of fat. We craved calorie-rich foods and our bodies figured out how to store energy to survive frequent bouts of famine.   We
 
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Everything You Thought About Behavioral Economics Is Wrong

January 4th, 2015

The well-known story of how the Economist magazine’s clever pricing led to a dramatic increase in premium subscriptions – an example of the asymmetric dominance or decoy effect1 – is probably incorrect. And it doesn’t really matter.     Two separate journal articles published this year have failed to replicate this classic finding after multiple
 
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